An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences.
Charles H. Vogl | Carrie Melissa Jones
Best-selling author of The Power of Purpose, and Life Reimagined
Winner | Nautilus Silver Award for Business & Leadership
Berklee School of Music
Nancy Yao Maasbach
Yulan Capital Management
Transformative Action Institute